Top 5 social media platforms | 2020
For marketing
1. Instagram
Instagram has become one of the most popular social media platforms for teens and young adults, especially in the almost everywhere. Use of the app slowly drops off with age but stays consistent across both men and women, so if your customers are under 40, then Instagram can’t be ignored.
2. YouTube
A whopping 73% of US adults report regularly using YouTube, with a heavy concentration in the age range of 15 to 34 years olds. YouTube is broadly popular amongst both men and women, and usage tends to go up alongside income and level of education.
3. Facebook
68% of US adults report using Facebook, with 51% saying they’re active multiple times daily. Usage is spread pretty evenly amongst males and females, while users tend to get increasingly active as age increases (especially beyond the 40+ year old demographic).
4. Twitter
Twitter’s monthly active user numbers have hovered consistently around 300 Million for a while now, a whopping 40% of those users are active on the site multiple times daily. 63% of Twitter users are between the ages of 35 and 65, with males making up nearly two-thirds of those people.
5. Snapchat
Most Snapchat users frequent the app in order to share updates and communicate with friends & family through disappearing images and short video messages.Young adults between the ages of 18 and 24 make up a massive 78% of active users who partake in the platform’s over 14 Billion daily video views. Users tend to skew slightly more toward females, with the majority accessing the app daily.
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